Chloe M Porter
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Branding.

The Geauga Lyric Theater Guild.

In the summer of 2015, I was hired on at the Geauga Lyric Theater Guild. GLTG, as a marketing intern. My main focuses at the time were ad sales and branding. I was given the task of creating all of the programs for each production at GLTG. When I was first given information on this I was given some specifics regarding font, and color schemes, but other than that I did not have much guidance.

I have included in this page some images of older programs from the organization as well as some images of the work we are currently putting out for our patrons and sponsors. A large part of my job is compiling what we refer to as the season booklet, which is a collection of ads and organization information that each show program is inserted into.
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This is an image from the spring 2015 production of Anne Frank. Although this layout isn't bad I felt it needed some updating.
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This is an image from the fall 2017 production of In the Heights. This uses a consistent format to programs over the past three years and has a consistent font and layout for each show.
I have also had the opportunity to use my creative skills to help with branding for the organization. In the lobby of the theater there are three chalkboards. On these I have done a variety of things, including drawing the logos of the shows in our season based on the art created by our graphic designer.
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This allowed patrons when walking into the theater to get a quick glance at the wall and immediately associate the shows.
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  • Home
  • My Work
    • tick, tick... BOOM!
    • The Princess and the Pea
    • The Hunchback of Notre Dame
    • Makeup Design
    • Graphic Design
    • Branding
  • Resume
  • Contact